Ready to create new market space?
Escape competition by making it irrelevant through value innovation
Best for innovation strategy, differentiation planning, market positioning, breakthrough thinking.
Format
Online
Framework
Blue Ocean Strategy
Author
A R T O V™
Outcome
Uncontested Market Space
Duration
15 Minutes
Strategy Type
Innovation
About
Blue Ocean Strategy is a business strategy that involves creating uncontested market space rather than competing in existing markets.
Developed by W. Chan Kim and Renée Mauborgne at INSEAD, based on studying 150 strategic moves across 30 industries, it shows how to simultaneously pursue differentiation and low cost through value innovation.
This approach has helped organisations across industries break free from competitive battles and create new market demand.
But how does one go about creating a blue ocean strategy?
The answer you are seeking is within this thinksprint.
Developed by W. Chan Kim and Renée Mauborgne at INSEAD, based on studying 150 strategic moves across 30 industries, it shows how to simultaneously pursue differentiation and low cost through value innovation.
This approach has helped organisations across industries break free from competitive battles and create new market demand.
But how does one go about creating a blue ocean strategy?
The answer you are seeking is within this thinksprint.