Understand Your Customers in 15 Minutes
Discover the real jobs customers hire your solution to do.
Best for product development, marketing strategy, innovation planning, customer experience design.
Format
Online
Framework
JTBD
Author
A R T O V™
Outcome
Better understand customers
Duration
15 Minutes
Strategy Category
Customer & Innovation
About
Jobs-to-be-Done is a framework that focuses on understanding the fundamental job customers are trying to accomplish, rather than focusing on customer demographics or product features.
Popularised by Clayton Christensen at Harvard Business School, it reveals that customers "hire" products and services to get specific jobs done.
This customer insight framework has revolutionised innovation strategy and product development across industries.
But how does one go about understanding the real jobs customers need done?
The answer you are seeking is within this thinksprint.
Popularised by Clayton Christensen at Harvard Business School, it reveals that customers "hire" products and services to get specific jobs done.
This customer insight framework has revolutionised innovation strategy and product development across industries.
But how does one go about understanding the real jobs customers need done?
The answer you are seeking is within this thinksprint.